About this course
Learn the complete brand identity design process — from strategic positioning to final deliverables. This course follows a real client project from brief to brand book, showing every decision, revision, and presentation along the way. You'll create a logo system (primary, secondary, icon, wordmark), select and pair typefaces, build a color system with primary, secondary, and extended palettes, design brand patterns and textures, and compile everything into a professional brand guidelines document. The course includes 3 brand case studies with different briefs (startup, luxury product, nonprofit) so you see how the process adapts to different contexts.
